As Jeffrey Deitch argued at a panel discussion at Columbia University last month, art is becoming more and more integrated into the entertainment culture and daily life. At the Art Basel, Deitch Projects displays “Pimp Juice”, a 1993 Cadillac Fleetwood that is fully customized by Puerto Rican artist Dzine. The work, a part of "Barrio Dreams" project by the artist, features special chrome and 24-carat gold hydraulics, fourteen speakers and five screens showing a custom video.
“I like the ambiguity of it,” Jeffrey Deitch states, “Is it art or not? I always try to push it.”
